Nuffnang makes its move.

In a move to gain a stronger foothold in the regional blog-advertising arena, Nuffnang announced its new loyalty programme, the Nuffnang Glitterati. Now that name might make it sound chim, but it really isn't at all, with a simple requirement of not placing other advertisements that originate from ad networks within South-East Asia (SEA).

Nuffnang Glitterati is simply a loyalty programme of sorts that encourages Nuffnangers to "pledge loyalty" to a single ad-serving company (within SEA), so as to improve advertising value to advertisers by reducing the number of competing ads on a site. And as a form of reward for their loyalty, Nuffnangers are given other benefits that include higher payouts, priority to ads and events, and more.

What a timely move after the recent Advertlets saga which saw the rise in number of disgruntled Advertlets members. The current low payout and buggy system Advertlets run on is only going to make things worse now, with the better incentives for Nuffnangers to do a complete switch.

Good move on Nuffnang's part to gain a larger control over ad-serving companies in the region. Now, the only question is whether or not site owners would be convinced that 'going Glitterati' would be beneficial to them. Yes, if you consistently serve Nuffnang ads or if you're interested in their community activities. However, I expect that those who already happen to earn a decent income from Advertlets (or other ad networks like Blog2u.sg) might decide to stick to having both for the time being, until it is proven that Nuffnang can serve their needs better.

As for me, considering the low payout at Advertlets, I shall simply stick to Nuffnang. I guess this would also help make the blog less commercialized, something that has been on my mind for some time. Why call it my personal blog if I end up serving ads from a hundred companies. Perhaps it's time I settled down with Nuffnang and stayed with the community. Afterall, they haven't given me any problems.